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Executive Summary

AP Handyman Services trading as The Fix-it Dudes is an organization offering residents of Pretoria a complete handyman service. By developing the reputation as a qualified, reasonably priced and trusted service provider, AP Handyman Services will quickly generate market penetration and develop a solid foundation of repeat customers.

The Market

AP Handyman Services’ target market has been segmented into the following; Home Owners, Private and Corporate Businesses, Property Rental Agents as well as Property Management Companies.

There are a vast number of potential customers in the home owner segment within Pretoria East. According to Property 24’s Market News release in May 2018, Pretoria East the “new Sandton of Gauteng” amid surge in developments and with a high concentration of new developments in Pretoria East, demand for properties in the area has skyrocketed in the last three years. Nick van Dyk, Manager at Adrienne Hersch Properties reported that “With sales in the greater Sandton area for the 2017 financial year coming in at around R 6.6 billion, Pretoria East clocked a massive R 8.8 billion for the same period in property sales.”

This is what inspired the start-up of AP Handyman Services as a handyman business with a difference. We are passionate about our City and its real estate and would like to keep it as such, an upmarket and sought-after area for further development and investment.